Product Idea Validation Questionnaire

__Product Idea:__ Add food delivery service to the Uber app

## Pilot Details:
__Location:__ NYC
__Demo:__ 22 - 50 years old
__Pricing:__ Charge restaurants 10% on order value
__Scope:__ Focus on 3-4 cuisines

Test the answers to each question with the intended user base.

## What problem does the product solve?
__Assumed Answer:__
- People want to get fed anytime they want without having to go to the restaurant themselves.
- Restaurants want to move inventory faster.

## How can you reach and retain customers?
__Assumed Answer:__
- Digital ads
- Targeted offline campaigns
- SEO

## How will the product make money?
__Assumed Answer:__
Charge 10% on order value from the restaurant.

## How will the product stand out from competitors?
__Assumed Answer:__
- Offer free deliveries to customers and charge the restaurant. 
- Combine the offering with Uber rides to explore synergies. 

## How can the product be improved over time?
__Assumed Answer:__
- Offer wider cuisine options.
- Order pooling.
- Higher discount on low demand inventory.

## How do you know people want the product?
__Assumed Answer:__
- People search for deliveries of food. 
- Chinese restaurants have pioneered the model.
- Restaurant inventory wastage reports and surveys.

## Is the product aligned with Uber’s strategy?
__Assumed Answer:__
- It relies on Uber’s expertise with logistics. 
- Uber has a ready fleet of operational vehicles.
- Uber can use its network of driver onboarding functions.